Founder-led selling breaks under growth and after acquisition — pipelines go dark, forecasts get shaky, the number wobbles right when it matters most. RevCav embeds, learns how you sell, keeps what works, and bolts on the systems the engine is missing — then runs it live alongside your team. Not strategy from a distance. Practical execution from an operator who's had his hands in these engines for nearly 25 years.
Same problem at every stage: momentum stalls at the wrong moment and no one fixes the actual engine underneath. Analytics show you the leak. Frameworks teach you the theory. We get in and rebuild it.
| Parameter | Traditional advisory & tools | // RevCav |
|---|---|---|
| What you walk away with | Dashboards, decks, frameworks to roll out yourself | A working revenue system your team owns |
| Who does the work | You, with their training or software | The operator — hands on the build |
| Engagement | Open-ended retainer or license | Fixed-scope sprint, then we leave |
| Speed | 60–90 days to a readout | Building in week one |
| End state | Dependency on the vendor | Clean handover, zero drag |
Every engagement leaves these behind, working and documented. Scoped to what your engine is missing, never a fixed template.
Clear out the dead leads and digital scar tissue. Real ICP guardrails and qualification that holds — so the pipeline reflects deals, not names.
Architecture, not band-aids. The system of record your team actually uses, with the stages and data discipline that make forecasting possible.
Sequences and cadences built from scratch and tuned in-market — unit economics tracked from day one, not guessed at later.
Replace gut-check forecasting with a pipeline you can take to a board. See what actually closes, what stalls, and why.
Documented playbooks your people own permanently. The motion runs without the founder in every deal — and without us.
We embed to leave. When the engine runs on its own, we hand over the keys. No dependency, no retainer tail.
Revenue momentum is most fragile at predictable inflection points. These are the ones where an embedded operator changes the outcome.
The hustle that got you to your first few million is now the cap. Every deal still runs through one person, and nothing is written down.
The motion that worked has stalled. Pipeline's soft and the model needs rebuilding before the next raise or the next board meeting.
New owners, new mandate, integration clock running. You need execution now — not a six-month search and ramp.
Scope is fixed before we start — and so is the prep. Below is the shape of a typical engagement, yours scoped to the situation you're in.
Share CRM access, ICP docs, and pipeline notes up front and the diagnostic happens before week one — not on your dime. The deal is simple: more access sooner means faster build and a lower-cost engagement.
Audit the real machine — CRM, pipeline, motion, data. Find what's actually leaking before touching anything, and lock the fixed scope.
Keep what works, bolt on what's missing: CRM architecture, ICP guardrails, outbound sequences, qualification and progression — built from the real data, not a template.
The motion runs in-market, not in theory — tuned against real pipeline and real responses, so the system is proven before we step out.
Documented, working playbooks your people own permanently. No dependency, no retainer tail. The machine is yours to run.
Six engagements across software, fintech, robotics, and hardware — met at an inflection point, handed back running.
He was proud of it. That was the problem. Every deal still ran through him — every demo, every negotiation, every "let me just hop on a quick call." His calendar was a monument to how indispensable he'd made himself.
We opened the hood on day one. Eighteen months of pipeline, 2,200 contacts — and only 87 with any meaningful activity in the last 90 days. The rest was digital scar tissue: dead leads, old threads, sequences paused so many times no one remembered why. He didn't have a pipeline problem. He had a documentation problem wearing a revenue problem's clothes.
So we did the unglamorous work — cleaning, mapping, and building the actual machine underneath the magic. By week eight, two reps were running full sequences he never touched. Close rates climbed because they were finally talking to the right people. In December, he took four days off. First time in three years.
That's what revenue infrastructure actually looks like. Not a new tool. Not a sexier deck. The thing that lets you stop being the bottleneck in your own company.
A fifteen-minute call, no pitch. You'll leave with a read on where your revenue engine is leaking — whether or not we work together. If there's a fit, we scope a sprint. If not, no follow-up.
Nearly 25 years across sales, marketing, and operational excellence. Erik Provost has had his hands inside revenue engines at every stage — from early-stage founder-led companies through PE-backed scale-ups and acquisitions.
The pattern was always the same: momentum stalls at the worst possible moment, and no one is willing to get their hands dirty on the actual machine underneath. Plenty of people will draw you a diagram. Few will rebuild the engine.
RevCav exists for that moment. We embed, rebuild what's broken, prove it works, document it, and leave. One operator. Hands on from day one until the handover.